Toastmaster bridging the gap

How Levels of Directness in Feedback Vary by Culture and Why That Matters

One of the trickiest communication challenges for global professionals is giving appropriate feedback across cultures. High versus low context messaging style and varying distribution of power and influence in a culture are among the determining factors for adjusting your feedback to different situations. TCM founder Christian Höferle recently had the opportunity to share some insights around the topic of cross-cultural …

12 minute convos

A 12 Minute Convo about Culture

In the fall of 2017 a Caribbean podcaster reached out to Christian to ask if he wanted to be a guest on his program. More than two years later, Engel Jones featured him on his podcast a second time. Born and raised on the twin island of Trinidad and Tobago, Engel loves great conversation. And he likes those chats short …

managing crisis function culture

Managing a Crisis May Very Well be a Function of Culture

The current coronavirus pandemic has caught many of us by surprise. It has caused a lot of stress, fear, confusion, and uncertainty for the future in people and businesses alike, all over the world. To face the coming challenges in the workplace and the world at large, it is critical that employees know how to respond to the psychological, social, …

Crisis Management across Cultures

Crisis Management across Cultures

By now almost every country around the world has confirmed cases of Covid-19 and chances are you are currently working from home or in spatial distance from coworkers and customers. Political, community and corporate leaders are being called upon to respond. At times like these, contrasts in styles come into full view. Which is why we think it is a …

language courses

Get Culture AND Language!

All of our culture programs now come with a complimentary language course! We have been offering online language learning courses for business professionals for more than a year now. Enabled via our partnership with Gymglish our clients have been able to choose French and English as available course work. As one of our service improvements for this year we are now happy to announce that we added Spanish and German …

Velocity Radio Business Christian Hoeferle J.R. McNair

TCM on Velocity Small Business Radio

In December of 2019 our team had the pleasure of participating in the Atlanta Entrepreneur Summit, hosted by the Millionaire Mastermind Academy. The event offered corporations, organizations, and governmental entities an opportunity to reach more than 500 business owners and aspiring entrepreneurs. The Summit brought together hundreds of influential – mainly female – entrepreneurs, business leaders, and start-ups to provide …

Uinfluence podcast Christian Höferle

Sharing the business influence of TCM on the Uinfluence Podcast

In the field of podcasting it is not uncommon that podcast hosts become guests on other people’s podcasts. Sometimes storytellers inspire other storytellers. And ideally the topics they discuss on their programs aren’t circling around the same theme. This is the case with staff training and organizational development expert Raphael Mavi and Christian Höferle. When Mavi, who produces the Uinfluence …

How To Market Your Business Across The Atlantic

Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …

interview Brian Kelly Christian Höferle Mind Body Business Show

Talking Mind, Body, and Business with Brian Kelly

No matter where in the world you work, establishing and maintaining a business requires more than an idea, a plan, and execution. In order to be successful professionally, you also want to thrive as an individual. Because all business problems are also personal problems. So, whether you work on your own business or you are employed – your mind and …

LAMA interview

Sharing The Culture Mastery Story with a LAMA

When explaining themselves to the market place, companies today have multiple avenues to be heard, seen, or experienced. For The Culture Mastery these channels have mainly been social media – if you’re not doing so yet, we encourage you to connect with us on LinkedIn, Twitter, Facebook, Instagram, Medium – our Podcast as well as webinars, speaking engagements, or professional articles …

building trust

Are some cultures really less trusting than others?

Nobel laureate Kenneth Arrow once described trust as a “lubricant of a social system”. Economic exchange, in particular, is virtually impossible without at least some level of trust. While markets, shops and online traders attempt to reduce uncertainty through customer reviews or free returns policies, consumers have to decide for themselves whether to trust unknown trading partners calling themselves obscure …

BANK intro Atlanta GACC

Learn To Decode How People Make Decisions

Getting to “Yes” quicker and more often Success in business depends on your ability to connect with other people, earn their attention and trust, and eventually close deals with them. Doing this and deciphering how people make decisions in an international context is disproportionately more challenging than working with local customers and vendors. Are you finding that selling and marketing …

Atlanta mural ATL downtown

Join us at the Global HR Business Conference

Learn, Engage, Connect, Exchange Ideas, Collaborate The Global HR Business series of conferences is coming to Atlanta, GA this April. Event organizer Edwin B. Cohen has been putting together an impressive speaker roster. This full-day event on April 11, 2018 will bring together professionals from various industries. Ed and his team have been connecting business people from across silos, from across …

Oops

Why Cultural Indifference Will Hurt Your Global Branding

When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …

negotiations

Improve your Cross-Cultural Negotiation Style with these Country Tips

Understanding the local negotiation style is key to getting the business outcome you want If you’’ve ever tried to buy a carpet in a Turkish bazaar, you’’ll know the ritual.  The seller mentions a ridiculous price. You (if you are bold enough) make a ludicrously low offer. The seller expresses outrage. You haggle for a while. If your nerve is …

Comm Cafe Podcast Dwayne RIchards

Culture, Passion, and Business in the Comm Cafe

In his day to day professional life, Dwayne Richards serves as a financial advisor, finance director, and CPA to his clients in the Toronto area. One of his side projects is his podcast, Comm Cafe, which he uses to spread practical business advice and to share his guests’ informative and inspirational stories. Recently Dwayne invited Christian Höferle to be a …

Talking Global Business with The Culture Guy

Tami Savage is an Air Force veteran, a self-professed computer geek, and a process, automation & systems consultant in the Washington, D.C. area. She recently approached us to learn how The Culture Mastery uses assessment tools and personality profiles in order to serve our clients. The result of her inquiry was an interview Tami conducted with Christian Höferle, The Culture …

cultural competence

When Businesses Embrace a Global Mindset They Get Better Results

Making the business case for cultural competence No matter whether you are expanding your business into foreign markets, trying to recruit the best candidates from a diverse talent pool, leading a multinational (and perhaps remote) team of people, or ensuring your marketing and branding messages are received in the intended way: cultural competence and having a global mindset – your ability …

Making the Top Ten Lists in 2017

Taking inventory and being grateful As 2017 is drawing to a close many of us are stepping back from day to day routines and work schedules in order to reflect on the year that was and to recharge for the new year. We take inventory and celebrate our successes. Among the biggest reasons to celebrate for our team at The …

amazon hq2

Culture matters NOW for economic developers – just ask Amazon

Global readiness to decide biggest site selection deal of the decade Ever since Amazon announced that the company is looking to build a second headquarter (HQ2) in North America the race is on among site selection professionals and communities in the United States and Canada. Aside from hard economic and infrastructural factors, cities will now experience that cultural readiness isn’t …