How To Market Your Business Across The Atlantic

Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …

language learning

Younger Isn’t Necessarily Better When Learning a Second Language

It is often thought that it is better to start learning a second language at a young age. But research shows that this is not necessarily true. In fact, the best age to start learning a second language can vary significantly, depending on how the language is being learned. The belief that younger children are better language learners is based …

8 different hellos

How you can improve your foreign language skills – in 15 minutes a day

No global success without sufficient language skills You are working on foreign assignment. You are an expert in your field. Your success at home was one of the main reasons why you are here today – working for your company abroad. Your ability to speak and understand the language of your host country is improving. But you are in another culture …