Making a Home Across the Atlantic and Back

Music industry executive Patrick Joest shares his experience of being a German-Argentinian Jew in different cultures For years he had been traveling back and forth for work between Germany and the United States. Dozens of times Patrick Joest had visited Los Angeles. When his company sent him and his family on an expatriate assignment to California, Patrick quickly realized there’s …

Tim Mahoney culture

Tim Mahoney’s Success Recipe for Working Across Cultures? “Human Stories, Simply Told”

The automotive marketing maven tells his cross-cultural tales of selling Porsches, Chevys, Subarus, and VWs around the globe Selling a product requires understanding the needs and desires of your potential customer. You need to recognize what problems customer have and how your product can be a solution to that problem. Sales and Marketing are professional tasks that are difficult enough …

Malcolm Ohanwe Christian Höferle

A Conversation about Identity, “Race,” White Blindspots, and Apfelschorle

How Malcolm Ohanwe shines light on inequality by nudging white folks to talk about it He works for one of Germany’s biggest public broadcasting companies, the Bayerische Rundfunk. The country today is as diverse as it has probably never been, yet when Malcolm Ohanwe stepped foot into the BR offices for the first time he “thought I entered Narnia. Everything’s …

Learning to Go 120 Miles Wide and 2 Inches Deep as a California Expat

Back from California’s beaches Martin Brem reflects on expat life He works for one of the most global businesses in one of the most global industries. Yet, when Martin Brem made a professional move from Central Europe to Southern California for the music business, his Red Bull wings didn’t fully prepare him for the cultural change he was about to …

A Look at Global Employee Relocation in 2019

The peak season for relocation — June through August — is nearly over. One of the most common reasons why people move is that they are changing jobs or starting a new job. For some of these relocating employees, getting to their new homes will involve a lot more than just loading their stuff into a moving van. That’s because …

Fuel your Transatlantic Growth – Close the Culture Gap to Germany!

Learn how to avoid major cross-cultural mishaps when doing business in Germany, Austria, and Switzerland in our upcoming webinar. 🇺🇸🇩🇪🇦🇹🇨🇦🇨🇭 Do you want to accelerate your business success in German-speaking Europe? Are you interested in protecting your transatlantic investment in talent and assets? This webinar will walk you through the triggers and tripwires of German business culture and showcase strategies …

The Culture Moment 40

The Culture Moment 40

This corner of the world comes with a fascinating blend of cultures. Somewhere in the Alpine region. At an elevation of around 4,200 feet. Where everyone speaks at least two languages. And where the local culture is, in fact, a mix of two. This is the mountain refuge my family has been coming to for decades. I remember hiking up …

The Culture Moment 32+33+34

The Culture Moments 32+33+34

A lot of our clients work in a global context between English-speaking North America and German-speaking Europe. That’s why we compiled nine tips on how to improve your transatlantic communication with people from the United States and Canada, if you are a foreigner from the heart of Europe. Would you like these 9 tips explored in more detail and combined …

Growing up as a black TCK in Germany [The Culture Guy Podcast]

Trevor Gillies talks about his experience with racism and ethnic inequality as a U.S. third-culture kid in Deutschland Spending your childhood and adolescence abroad and being raised as a third-culture kid (TCK) is a unique experience. As the child of U.S. service members, Trevor Gillies grew up as the only black kid in a Southern Germany town in the ’80s …

Younger Isn’t Necessarily Better When Learning a Second Language

It is often thought that it is better to start learning a second language at a young age. But research shows that this is not necessarily true. In fact, the best age to start learning a second language can vary significantly, depending on how the language is being learned. The belief that younger children are better language learners is based …

How “untranslatable” words from other languages can reveal the secrets to happiness

Language shapes the limits of people’s world view The limits of our language are said to define the boundaries of our world. This is because in our everyday lives, we can only really register and make sense of what we can name. We are restricted by the words we know, which shape what we can and cannot experience. It is …

Why Cultural Indifference Will Hurt Your Global Branding

When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …

Comm Cafe Podcast Dwayne RIchards

Culture, Passion, and Business in the Comm Cafe

In his day to day professional life, Dwayne Richards serves as a financial advisor, finance director, and CPA to his clients in the Toronto area. One of his side projects is his podcast, Comm Cafe, which he uses to spread practical business advice and to share his guests’ informative and inspirational stories. Recently Dwayne invited Christian Höferle to be a …

Why your perceptions of Iran are probably wrong [The Culture Guy Podcast]

Three countries in seven years For many Western expats the list of destinations for an overseas work assignment often include countries among the developed economies as well as the leading powers among the developing nations. So living in Australia and Indonesia might not be considered unusual for a student and young professional from Germany. However, relocating to Iran – a …

“Chinese bastards”: What we can learn from Daimler’s cross-cultural incident

When emotions hit a high, intelligence drops to a low Whether we like it or not: Sometimes people lose their temper and act out against others. And it is usually not a pretty picture. When this happens to company leaders on foreign assignment it can create a ripple effect with far greater reach than the untamed emotional release itself. In 2016 a cross-cultural incident …

How lawyers can cross cultures with ease [The Culture Guy Podcast]

Why international attorneys need to learn about intercultural communication Jeri Weber is an attorney-at-law and an intercultural consultant for legal professionals. She was born and raised in the U.S. Midwest, spent time in Asia as an exchange student and has lived and worked in China, Indonesia, the Netherlands, Belgium, and Germany. On this episode Jeri highlights the fact that most …

Let’s talk about sex(ism), baby! [The Culture Guy Podcast]

During this episode I’ll be talking about sex. In a clean and mature way. It is still a podcast around the topic of sex – and about sexism. Let me be really clear: sexism will hurt your business. And sometimes you will encounter it coming from angles you weren’t expecting. I recently wrote a piece about this topic on our …

Gender Roles and Sexism as Obstacles for Global Success

At the time of writing this article, gender (in)equality in the world has been front and center of the global news cycle: The 2016 general election in the United States saw the topic of gender equality become one of the main narratives in comparing the candidates for President. Reports about terrorist attacks inevitably take a turn to remind us how …

When the expat dream turns into a career challenge [The Culture Guy Podcast]

In the past few weeks we have been posting several useful articles on our Facebook Page about life abroad, the challenges of expatriation, raising children overseas with two languages, and repatriating back home after having lived abroad for years. So it is time we let someone who has been through all of these stages share her story. Meet Germany-native Tina …

Overcoming the “Asia challenge” for a Western business [The Culture Guy Podcast]

In this episode Christian talks with Andreas Kambach, a native of Germany who works as a management consultant for Liebich & Partner, predominantly in Southeast Asian markets. Andreas has spent most of his professional career working for German tool manufacturers and helped build sales and distribution arms in India, China, Thailand, and Singapore. Today he utilizes his experience of developing …