Two Chaps Many Cultures

Talking About Cultures – live online

Necessity is the mother of invention. In times of social contact restrictions and work from home the way we present our work has been changing. In our case we would like to think the Covid-19 pandemic has made us more creative. One of the avenues we are reaching our clients and our own industry is through live content. For example, …

Tim Mahoney culture

Tim Mahoney’s Success Recipe for Working Across Cultures? “Human Stories, Simply Told”

The automotive marketing maven tells his cross-cultural tales of selling Porsches, Chevys, Subarus, and VWs around the globe Selling a product requires understanding the needs and desires of your potential customer. You need to recognize what problems customer have and how your product can be a solution to that problem. Sales and Marketing are professional tasks that are difficult enough …

“Chinese bastards”: What we can learn from Daimler’s cross-cultural incident

When emotions hit a high, intelligence drops to a low Whether we like it or not: Sometimes people lose their temper and act out against others. And it is usually not a pretty picture. When this happens to company leaders on foreign assignment it can create a ripple effect with far greater reach than the untamed emotional release itself. In 2016 a cross-cultural incident …