Below you'll find a list of all posts that have been tagged as “Austria”
The automotive marketing maven tells his cross-cultural tales of selling Porsches, Chevys, Subarus, and VWs around the globe Selling a product requires understanding the needs and desires of your potential customer. You need to recognize what problems customer have and how your product can be a solution to that problem. Sales and Marketing are professional tasks that are difficult enough …
Back from California’s beaches Martin Brem reflects on expat life He works for one of the most global businesses in one of the most global industries. Yet, when Martin Brem made a professional move from Central Europe to Southern California for the music business, his Red Bull wings didn’t fully prepare him for the cultural change he was about to …
Working outside of your comfort zone can be a challenge. Relocating to a new country for work can be taxing. Life as an expat typically means working in a different environment, with new colleagues, settling into a new area and making a new city home, and needing to establish a new social life. The insights from the latest InterNations expatriate …
Learn how to avoid major cross-cultural mishaps when doing business in Germany, Austria, and Switzerland in our upcoming webinar. 🇺🇸🇩🇪🇦🇹🇨🇦🇨🇭 Do you want to accelerate your business success in German-speaking Europe? Are you interested in protecting your transatlantic investment in talent and assets? This webinar will walk you through the triggers and tripwires of German business culture and showcase strategies …
A lot of our clients work in a global context between English-speaking North America and German-speaking Europe. That’s why we compiled nine tips on how to improve your transatlantic communication with people from the United States and Canada, if you are a foreigner from the heart of Europe. Would you like these 9 tips explored in more detail and combined …
Accepting a foreign work assignment is potentially exciting and daunting. As a foreign assignee not only do you have to figure out the logistics of moving yourself (and your loved ones), you also need to get used to a different work environment. Regardless whether the cultural gap between your home country and the culture you are entering is narrow or …
