The automotive marketing maven tells his cross-cultural tales of selling Porsches, Chevys, Subarus, and VWs around the globe Selling a product requires understanding the needs and desires of your potential customer. You need to recognize what problems customer have and how your product can be a solution to that problem. Sales and Marketing are professional tasks that are difficult enough …
Adapt. Don’t Adopt. [The Culture Guy Podcast]
Russell Harlow on why even monkeys fall from trees Can you be “too Japanese” as a foreign professional in Japan? Apparently you can. On this episode Russell Harlow tells us how his success in adjusting to his new environment in Tokyo initially had a detrimental effect on his effectiveness as a leader of a multinational organization in Japan. Russell is …
Why Focusing on Differences Won’t Help You Build Commonality [The Culture Guy Podcast]
Darren Menabney talks about the things you may want to stop doing when working across cultures When Darren Menabney moved to Japan in 2011 it was to attend an MBA program in Tokyo. Before that, the Northern Ireland-born Torontonian spent over twenty years working for the federal government in Canada, in the Departments of Revenue, Industry, Foreign Affairs, and Defense. Today, …
No need to force cultural agility upon others [The Culture Guy Podcast]
Marie Gervais talks about Nabil from Nottingham and being allergic to rice in Japan On this episode Marie Gervais, the CEO of Shift Management, Inc. in Edmonton, Alberta (Canada), shares how she learned that people can be plotted on a continuum of cultural rigidity. Sometimes people’s positions on this continuum changes over the course of a lifetime, but sometimes it does …