Below you'll find a list of all posts that have been tagged as “marketing”
Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …
Getting to “Yes” quicker and more often Success in business depends on your ability to connect with other people, earn their attention and trust, and eventually close deals with them. Doing this and deciphering how people make decisions in an international context is disproportionately more challenging than working with local customers and vendors. Are you finding that selling and marketing …
When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …
At the time of writing this article, gender (in)equality in the world has been front and center of the global news cycle: The 2016 general election in the United States saw the topic of gender equality become one of the main narratives in comparing the candidates for President. Reports about terrorist attacks inevitably take a turn to remind us how …
Doing business across cultures comes with many challenges, one of them being able to communicate in foreign languages. As more and more people prefer to consume product and service information in their native tongue, it is becoming increasingly relevant to build and retain an audience in their preferred language. Helping businesses communicate more effectively and internationally with their target audience …
