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Learn To Decode How People Make Decisions

Getting to “Yes” quicker and more often Success in business depends on your ability to connect with other people, earn their attention and trust, and eventually close deals with them. Doing this and deciphering how people make decisions in an international context is disproportionately more challenging than working with local customers and vendors. Are you finding that selling and marketing …

How a global traveler discovered the B.A.N.K. code [The Culture Guy Podcast]

Cheri Tree is the founder and CEO of B.A.N.K.code, a company which developed a unique personality-based sales training approach. On this episode she shares the story how her nomad upbringing lead her to crack personality codes. Coming from a U.S. military family, Cheri traveled a lot during her childhood and when she was a student. Now, as an adult, she …