Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …
Learn To Decode How People Make Decisions
Getting to “Yes” quicker and more often Success in business depends on your ability to connect with other people, earn their attention and trust, and eventually close deals with them. Doing this and deciphering how people make decisions in an international context is disproportionately more challenging than working with local customers and vendors. Are you finding that selling and marketing …