The Culture Moment 43

Why do people call some of the most essential abilities “soft skills”? How can strengths like effective and impactful communication, the ability to relate and connect to people, adaptability, integrity, or cultural intelligence be seriously described as “soft” – as in “less relevant than hard”?

How about we rather call these strengths Human Skills or People Skills? The term we use for clients is ICE-Q. And without ICE-Q, none of your so-called “hard skills” will grant you success.

In other words: Without the “soft skills” the “hard skills” won’t work!

❯❯❯ Check here for more details on how you can build your cultural competence.

What is The Culture Moment?

The Culture Moment is our short-form video format: every clip is a bit more than three minutes long and contains a complimentary intercultural nugget, presented by Christian Höferle.

We want you to stop wasting your time and resources in global business. Watch this video series and get better at helping people around the world. Yes, we expect you to help people! Because – ideally – if you’re in business, you help people, by way of solving their problems.

Please subscribe to our YouTube Channel to receive updates and notifications whenever a new video gets added to the library. Also connect with Christian on LinkedIn and like our Facebook Pages (The Culture Mastery and The Culture Guy) to watch The Culture Moment.

Music: “Summer Love” by Wantigga (SOUNDS OF RED BULL Amsterdam)
All songs licensed from

If you are interested in learning more about cultural competence and foreign language skills, we invite you to sign up for our newsletter, The Culture Reflections. As a token of our appreciation you will receive a series of complimentary materials on cultural competence from us!
Go ahead and sign up here now and we will send you the download links to the COMPLIMENTARY materials via email.

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