How To Market Your Business Across The Atlantic

Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …

Bicultural Employees Can Be Your Organization’s Secret to Success

A stroll through the halls of almost any Canadian or U.S. American workplace will testify to the cultural diversity of its workforce. By 2050, around 40 per cent of the population of Canada, as well as the United States and Australia, will be immigrants or the children of immigrants. Many of these people, who make up an increasing portion of …