When companies fail abroad, 50% to 70% of the time this is due to cultural differences that have not been addressed, says Sophie Lechner. The CEO of Global Commerce Education and creator of The G2 Experience is dedicated to making her clients aware of the dissimilarities and contrasts between markets and countries.
Sophie Lechner about how organizing diversity properly will benefit global businesses
With parents from two different continents (France and Pakistan), an international education spanning three countries, and a career in multinational corporations, Sophie interacts with a multitude of cultures seamlessly. Throughout her 20+ year career in legal, finance, and marketing, in France in the U.S., Sophie has led many cross-functional international teams. In charge of professional education for several billion-dollar brands, she has led dozens of educational trips abroad for U.S. and international professionals, from inception, through content creation, and facilitation.
In their conversation, Sophie and The Culture Guy talk about how diversity in the corporate world can be a powerful and success-critical characteristic for any organization that conducts business internationally. “Diverse work environments give people more options and more resources,” says Sophie, and she is quick to point out that diversity needs to be managed properly in order to develop its potential. “If you don’t manage it, it’ll be messy.”
Sophie also highlights her G2 Experience program – a full immersion visit for her clients to the target market, which includes communication and strategy workshops, cross-cultural training and access to a network of vetted service providers, high level decision-makers and potential customers.
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