Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …
The secret of mastering a mixed-culture marriage [The Culture Guy Podcast]
Carmen Ring explains why tolerance will only get you through the first year of an intercultural relationship Born in Ploiești, Romania – at a time when the Iron Curtain was still closed and her country was governed under the dictatorship rule of Nicolae Ceaușescu – Carmen now lives in New York State with her American husband and their toddler son. …
Solving a translation challenge with the help of sex workers [The Culture Guy Podcast]
In this episode Christian talks once more to Kyle Hegarty, who is the Managing Director of Leadership Nomad, part of the TSL Group, where he focuses on helping companies expand across the globe. This is the second time Kyle is a guest on the podcast. You can also hear him talk about the challenges of dealing with time zones in global business. Kyle …