Solving a translation challenge with the help of sex workers [The Culture Guy Podcast]

In this episode Christian talks once more to Kyle Hegarty, who is the Managing Director of Leadership Nomad, part of the TSL Group, where he focuses on helping companies expand across the globe. This is the second time Kyle is a guest on the podcast. You can also hear him talk about the challenges of dealing with time zones in global business.

Kyle Hegarty 2Kyle has spent the past decade living in Southeast Asia and tells people: “From what I’ve seen and experienced first-hand, the area where companies fall short the most seems to stem from cultural communication breakdowns. Behavior that works in one region can completely fail in another and the more companies expand into new markets, the more mistakes are made. Cultures affect company hiring strategy, leadership, product design, sales, negotiation, marketing and client relations. In other words, culture affects everything.”

In this conversation with The Culture Guy Kyle shares an episode during which his marketing team tackled a Thai translation challenge in Singapore by engaging with sex workers at the Orchard Towers.

And he reminds professionals who cross cultures for work to be authentic while adapting to a new environment: “You need to be yourself. You need to think about ways to adjust intelligently without going overboard. And you need to get your team to adjust accordingly.”

You can find Kyle’s blog articles on LinkedIn.

We appreciate listener feedback for The Culture Guy Podcast and we encourage you to keep sending us your input for future episodes:

  • What are your tips and tricks for cultural adjustment?
  • What were some of your most memorable “cultural fool moments”?
  • Which topics would you like to hear discussed on future podcast episodes?

To send in your feedback for the show, please email Christian and use our social media outlets: The Culture Mastery Facebook Page, the Facebook Page for The Culture Guy Podcast, our company’s Twitter feed, and Christian’s personal Twitter.
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