Below you'll find a list of all posts that have been tagged as “localization”
Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities. No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip …
When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …
Carmen Ring explains why tolerance will only get you through the first year of an intercultural relationship Born in Ploiești, Romania – at a time when the Iron Curtain was still closed and her country was governed under the dictatorship rule of Nicolae Ceaușescu – Carmen now lives in New York State with her American husband and their toddler son. …
