Marketing and selling products and services around the world can be both promising and profitable – it can also be a minefield and full of missed opportunities.
No matter whether you are selling Nike in Düsseldorf or Adidas in Dallas. Or if you want consumers in Hanover to spread peanut butter on their toast and people in Houston to dip strawberries in Nutella – doing business across the Atlantic requires a deeper understanding of your target markets.
The German American Chamber of Commerce is addressing the transatlantic marketing challenge on April 16. During a Lunch & Learn event in the Dallas/Fort Worth area a panel of experts will outline what global companies need to succeed in marketing their transatlantic business.
Wunderbar Together or Weirdly Unausgegoren?
The Culture Mastery will co-present at this event and we invite you to join us for this panel discussion on the steps to consider when marketing your products and services anywhere in the world.
With experts from the U.S. and Europe, we’ll discuss strategies that can save you time, money, and help produce a stronger return. During this event, panelists will present a variety of approaches and models that will ensure your international investment is a success. Find out how you can approach transatlantic business in a way that everyone involved feels like they are working wunderbar together, rather than weirdly unausgegoren.
Wunderbar Together is an initiative by the German Federal Foreign Office, Goethe Institute, and the Federation of German Industries (BDI), to promote the importance of U.S.-German cultural and economic relations. (Wunderbar = wonderful)
Unausgegoren (= half-baked) is what Germans call any approach to completing a task or solving a problem which isn’t well thought-out.
The panelists:
- Micah Bellieu (Fluency Corp.)
- Michael Ward (TransNation Translations)
- Florian Auckenthaler (designingIT)
- Christian Höferle (The Culture Mastery)
Date: Tuesday, April 16, 2019
Time: 11:30am – 1:00pm (Central Time)
Location: at the Novatech offices
4251 W. John Carpenter Freeway
Irving, TX 75063
Register via the GACC South website.
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