Eliminate the similarity illusion for transatlantic business success

We tend to assume similarity. When people look similar, dress similar, have similar cultural origins, and share similar values it is easy to conclude that they are similar in many aspects of life. This misconception can be quite prevalent among business people from North America and Western Europe. Ever since the launch of The Culture Mastery we have had many opportunities …

Gender Roles and Sexism as Obstacles for Global Success

At the time of writing this article, gender (in)equality in the world has been front and center of the global news cycle: The 2016 general election in the United States saw the topic of gender equality become one of the main narratives in comparing the candidates for President. Reports about terrorist attacks inevitably take a turn to remind us how …

expat management

Money, Time, Manpower – Stinginess With a Tiny Slice May Cost You the Entire Expat Pie

Any cost-conscious organization sending employees abroad needs to be prudent and justify all the expenses of an expatriate assignment. Smart organizations know that a small percentage of the overall expat management cost protects their investment in global talent. International employee relocations can fail for various reasons: A company may have chosen the wrong team member for the overseas job. The expat …

Learning to Go 120 Miles Wide and 2 Inches Deep as a California Expat

Back from California’s beaches Martin Brem reflects on expat life He works for one of the most global businesses in one of the most global industries. Yet, when Martin Brem made a professional move from Central Europe to Southern California for the music business, his Red Bull wings didn’t fully prepare him for the cultural change he was about to …