Oops

Why Cultural Indifference Will Hurt Your Global Branding

When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …

How a Corporate Hack became a Global HR Leader [The Culture Guy Podcast]

Four countries, four cultures, four MBA universities Throughout his almost 20-year corporate career Matt Burns has had the opportunity of working for companies with operations around the world. Currently, he is in what he describes “the midst of a mid-career renaissance,” as he is completing an International Executive MBA program at four universities in four countries. This academic globe-trotting is serving …

Ranking countries along the empathy scale

When science compares cultures it often uses the measurement tool of dimensions. There are several dimensional models out there with the Hofstede and Trompenaars frameworks being among those which are cited most. In recent years modifications like the one Erin Meyer outlines in her book The Culture Map or Andy Molinsky’s Global Dexterity have become very popular in the cross-cultural …

Gender Roles and Sexism as Obstacles for Global Success

At the time of writing this article, gender (in)equality in the world has been front and center of the global news cycle: The 2016 general election in the United States saw the topic of gender equality become one of the main narratives in comparing the candidates for President. Reports about terrorist attacks inevitably take a turn to remind us how …

Master the Art of Crossing Cultures with this Superpower

  In this interview he recently gave Joel D. Roberts, Christian Höferle talks about how you can cross cultures efficiently – with more ease and less stress by applying a certain “superpower.”         If you are interested in learning more about cultural competence, we invite you to sign up for our newsletter, The Culture Reflections. As a …

How culture affects cuisine

One of the benefits of dealing with different cultures is the opportunity to explore the tastes of foreign lands and other people. Food and drink are as much representations of culture as are the arts, architecture, attire, or human behavior. Most of us experience this for the first time when we travel: what people abroad eat can be quite different …

How Johnnie Cass fights the Tall Poppy Syndrome [The Culture Guy Podcast]

In this episode Christian talks to Johnnie Cass, communication expert, international speaker, NLP master, and coach from Sydney, Australia. Johnnie has been traveling the word for the past 15+ years and has worked with tens of thousands of individuals on five continents, coaching them all to greater levels of personal and business success. With a diverse background in film, television and …