amazon hq2

Culture matters NOW for economic developers – just ask Amazon

Global readiness to decide biggest site selection deal of the decade Ever since Amazon announced that the company is looking to build a second headquarter (HQ2) in North America the race is on among site selection professionals and communities in the United States and Canada. Aside from hard economic and infrastructural factors, cities will now experience that cultural readiness isn’t …

The results are in: We know where you are from!

In June of 2015 our company audio program, The Culture Guy Podcast, was launched. Since then host Christian Höferle released 21 episodes. Today, 15 months later, we have collected enough reliable user and listener data which we are sharing with you now. First of all, we want to extend a huge THANK YOU to you for downloading our podcast and …

Why people around the world define happiness and well-being differently

What does it mean to be happy? How do you know that you are doing well? Turns out there is no universal definition for this pleasant emotion. Research shows that different cultures around the world have unique concepts of well-being and happiness. It is probably safe to assume that every human in any society has a desire to be happy. …

Master the Art of Crossing Cultures with this Superpower

  In this interview he recently gave Joel D. Roberts, Christian Höferle talks about how you can cross cultures efficiently – with more ease and less stress by applying a certain “superpower.”         If you are interested in learning more about cultural competence, we invite you to sign up for our newsletter, The Culture Reflections. As a …