Why knowing Spanish isn’t good enough to be successful in Latin America [The Culture Guy Podcast]

Adjusting to cultural differences between Spain and the Spanish-speaking parts of the Americas Spanish is the world’s second most common language with more than 400 million native speakers. Comparable to English it has been a lingua franca for centuries and you’ll find people on five continents whose first language is Spanish. This linguistic commonality, however, does not translate into cultural …

Learn from U.S. Commercial Service & The Culture Mastery about business in Latin America

Helping U.S.-based businesses become more successful when working with Mexico and Colombia With Latin America as the closest and one of the largest markets for U.S. business, companies that want to succeed have to overcome challenges and meet opportunities of intercultural communication with their Latin American counterparts. The U.S. Commercial Service is partnering with The Culture Mastery for a workshop which will provide …