nemawashi

Why the Japanese concept of Nemawashi affects leadership in a Western context [The Culture Guy Podcast]

Working with professionals from Japan, Mexico, and the USA For three decades Jack Parsons worked for a Japanese car manufacturer who is building vehicles in the United States. In fact, Honda was the first automaker from Japan which established a production subsidiary in the U.S. In his functions at Honda Jack was responsible for training and supporting his company’s network …

Oops

Why Cultural Indifference Will Hurt Your Global Branding

When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …