amazon hq2

Culture matters NOW for economic developers – just ask Amazon

Global readiness to decide biggest site selection deal of the decade Ever since Amazon announced that the company is looking to build a second headquarter (HQ2) in North America the race is on among site selection professionals and communities in the United States and Canada. Aside from hard economic and infrastructural factors, cities will now experience that cultural readiness isn’t …

Crack the Cultural Codes of 10 Countries

Many of the readers of this blog and users of our website work across cultures or with teams across borders and cultures on a regular basis – whether you spend your time in the office or out on the road. When you do work with people who are different than you, it is critical to have a rough sense of …

How to build cross-cultural rapport by leaving your food comfort zone [The Culture Guy Podcast]

When he moved within the United States, from Maryland to Arkansas, Michael Spencer realized that some of the stories about the U.S. South are sometimes more than just stereotypes. Or, as he found out, Southerners like their tea sweet. Which meant that rapport building in the Ozarks is different than at the Chesapeake Bay. Then his company offered him an …

Gender roles and sexism as obstacles for global success

At the time of writing this article, gender (in)equality in the world is front and center of the global news cycle: The campaign season for the general election in the United States is in full swing and the topic of gender equality has been one of the main narratives in comparing the candidates for President. Reports about terrorist attacks inevitably …

The table of elements for global business readiness

What do expat families need away from home? Which factors make a community a desirable expatriate destination? Our clients trust us and rely on us that we will lead their teams to more success across cultural borders. We are the aspirin to your expat headache. So we researched the most important success factors and compiled them below in the infographic …

Balancing different leadership approaches as an expat boss [The Culture Guy Podcast]

As the daughter of first generation immigrants to Australia, Stephanie Barros learned from childhood on how to balance the cultures of her birth country and those cultures represented in her family who, hailing from the Philippines, combines roots from England, Spain, Portugal, and Germany. Today, living in Singapore with her family and working as an executive for a U.S.-based, multinational …

Follow your passion to deal with the challenges of living abroad [The Culture Guy Podcast]

Living abroad as an expatriate family comes with privileges and challenges. Belén Galindo Lizaldre and her husband Roberto Goñi Ruiz uprooted their family of four from Pamplona (Spain) to move to Chattanooga, TN in the United States. Three years in the Tennessee Valley have left a lasting impression on this expat family and on this episode Belén & Roberto share …

What do expat families need away from home? Join the conversation!

You may have heard the phrase: Companies don’t go global, people do. And the people who go global to take their companies with them want to be as successful abroad as possible. Who is responsible for their success? There are many factors: The expatriates themselves have to do what’s in their power to get the skills, tools, and support they …

How learning to say “I’m sorry” helps you recover from cultural faux pas [The Culture Guy Podcast]

In this episode Christian talks to Mamie Lamley, founder of Mandala Mystics and Coach at Empowerment on Fire. Ms. Mamie is a native of Waiʻanae, a small city on the island of O’ahu, which is part of Hawai’i, the 50th State of the USA. During the interview she explains how to properly pronounce these place names, and you’ll learn what …

Why hiring for “cultural fit” is usually a bad idea

Hiring for “cultural fit” has been a buzz word for the human resource and talent development field in recent years. Search for the term on Google and you’ll get more than 22 million results. If you follow this topic you’ll see that the concept appears to be widely accepted across many industries. The idea that sorting for compatibility with an …

Learning to read The Culture Map with Erin Meyer [The Culture Guy Podcast]

In this March 2016 episode Christian talks to Erin Meyer, Professor at INSEAD University in Paris, one of the leading international business schools. Erin is also the author of The Culture Map. Originally from Minnesota, Erin has been living in Paris for many years. Prior to that she worked in different parts of the world, e.g. in Botswana. There she …

A transatlantic career requires cultural savvy

Accepting a foreign work assignment is potentially exciting and daunting. As an expatriate not only do you have to figure out the logistics of moving yourself (and your loved ones), you also need to get used to a different work environment. Regardless whether the cultural gap between your home country and the culture you are entering is narrow or wide, …

Finding the zone of appropriateness when crossing cultures [The Culture Guy Podcast]

In this first episode of 2016 Christian talks to Andy Molinsky, author of the book “Global Dexterity” and Professor at International Management and Organizational Behavior at Brandeis University. Andy specializes in cross-cultural interaction in business settings and has created a popular MBA course focused on cross-cultural adaptation. He has published widely on the topic of cultural adaptation; his work has …

Southern U.S. identity and the struggle to overcome cultural gaps within a nation

On the day I post this article, the government of the U.S. State of South Carolina lowered the Confederate battle flag from outside its State House, where it had flown for more than 50 years. The removal of this flag follows a heated public debate about what this flag symbolizes: Southern heritage or white supremacy. This debate has been around …

Welcome to The Culture Guy Podcast!

This is Episode 000 of The Culture Guy Podcast. This show is created and hosted by our CEO, Christian Höferle (also known as The Culture Guy, and on the show he will explain how he got this nickname). It is dedicated to everyone who is passionate about cultures and how culture influences everything we do: The way we talk, the …

Four types of cross-cultural training

In an international context, smart business decisions depend on the ability to bridge cultural differences. Your employees need to be able to understand these differences and how to work across cultures. We put together four types of cross-cultural training formats and other support services for expatriates and global leaders to help international top talent in bridging the gaps between cultures. …

Work. Together. Across Cultures.

Welcome to The Culture Mastery! Effective May 1, 2015, our company, formerly known as Höferle Consulting, will serve our clients as a revamped business entity: We are now The Culture Mastery, LLC. After more than six years in business our company has evolved. And so have our customers. Initially, Höferle Consulting was established to serve mainly clients from North America and …