cultural competence

When Businesses Embrace a Global Mindset They Get Better Results

Making the business case for cultural competence No matter whether you are expanding your business into foreign markets, trying to recruit the best candidates from a diverse talent pool, leading a multinational (and perhaps remote) team of people, or ensuring your marketing and branding messages are received in the intended way: cultural competence and having a global mindset – your ability …

amazon hq2

Culture matters NOW for economic developers – just ask Amazon

Global readiness to decide biggest site selection deal of the decade Ever since Amazon announced that the company is looking to build a second headquarter (HQ2) in North America the race is on among site selection professionals and communities in the United States and Canada. Aside from hard economic and infrastructural factors, cities will now experience that cultural readiness isn’t …