Why Cultural Indifference Will Hurt Your Global Branding

When you are taking a brand abroad and start marketing globally, it would be wise to check whether your company name, logo, tag line, and marketing messaging mean something different in the regions into which you are expanding. Cultural differences in branding and marketing will impact your bottom line. Just ask our guest blogger Linda Tietje who is making the business …

Improve your Cross-Cultural Negotiation Style with these Country Tips

Understanding the local negotiation style is key to getting the business outcome you want If you’’ve ever tried to buy a carpet in a Turkish bazaar, you’’ll know the ritual.  The seller mentions a ridiculous price. You (if you are bold enough) make a ludicrously low offer. The seller expresses outrage. You haggle for a while. If your nerve is …

Comm Cafe Podcast Dwayne RIchards

Culture, Passion, and Business in the Comm Cafe

In his day to day professional life, Dwayne Richards serves as a financial advisor, finance director, and CPA to his clients in the Toronto area. One of his side projects is his podcast, Comm Cafe, which he uses to spread practical business advice and to share his guests’ informative and inspirational stories. Recently Dwayne invited Christian Höferle to be a …

How this psychologist discovered there are (at least) 14 different kinds of love

Is there a way to define “love”? No emotion, surely, is as cherished and sought after as love. Yet on occasions such as birthdays, anniversaries, or Valentine’s day, we can often be misled into thinking that it consists solely in the swooning, star-crossed romance of falling deeply “in love”. But on reflection, love is far more complex. Indeed, arguably no …

Talking Global Business with The Culture Guy

Tami Savage is an Air Force veteran, a self-professed computer geek, and a process, automation & systems consultant in the Washington, D.C. area. She recently approached us to learn how The Culture Mastery uses assessment tools and personality profiles in order to serve our clients. The result of her inquiry was an interview Tami conducted with Christian Höferle, The Culture …

Combining Czech, Japanese, and U.S. Influences to Boost Global Business [The Culture Guy Podcast]

From Third Culture Kid to International Business Etiquette Expert She lived abroad as a child and as an adult; she studied, worked, and traveled to more than 70 countries on 7 continents; she speaks French and Czech. Today Sharon Schweitzer has built a career around understanding cultural differences and the tremendous role they play in building strong and successful international business …

training.group

The 7 Questions You Want to Ask a Cultural Training Firm

Inquire Before You Hire a Cultural Training Provider In an interconnected world with a global economy, every company is now competing on an international level. Unless, of course, they fail to develop the cross-cultural skill set which is needed to be successful in today’s business world. Companies who fall behind on building cultural competency are leaving money on the table. …

When Businesses Embrace a Global Mindset They Get Better Results

Making the business case for cultural competence No matter whether you are expanding your business into foreign markets, trying to recruit the best candidates from a diverse talent pool, leading a multinational (and perhaps remote) team of people, or ensuring your marketing and branding messages are received in the intended way: cultural competence and having a global mindset – your ability …

How a Corporate Hack became a Global HR Leader [The Culture Guy Podcast]

Four countries, four cultures, four MBA universities Throughout his almost 20-year corporate career Matt Burns has had the opportunity of working for companies with operations around the world. Currently, he is in what he describes “the midst of a mid-career renaissance,” as he is completing an International Executive MBA program at four universities in four countries. This academic globe-trotting is serving …

cultural assessment

The Culture Assessments You Need to Master Global Business in 2018

You Can’t Manage What You Don’t Measure Most of you have probably heard this axiom before. It is attributed to leadership and management thought leader Peter Drucker who argues that without collecting and analyzing data we have no way of tracking whether and how we are reaching our goals. If your goal this year (notice that we’re not talking about …

Making the Top Ten Lists in 2017

Taking inventory and being grateful As 2017 is drawing to a close many of us are stepping back from day to day routines and work schedules in order to reflect on the year that was and to recharge for the new year. We take inventory and celebrate our successes. Among the biggest reasons to celebrate for our team at The …

Why your perceptions of Iran are probably wrong [The Culture Guy Podcast]

Three countries in seven years For many Western expats the list of destinations for an overseas work assignment often include countries among the developed economies as well as the leading powers among the developing nations. So living in Australia and Indonesia might not be considered unusual for a student and young professional from Germany. However, relocating to Iran – a …

How leadership differs across cultures

What makes leaders good in the workplace? That depends on where in the world your workplace is. But one thing is clear: in most situations today, good leaders need to be able to manage across cultures. This means listening to what people are saying and understanding it; reading between the lines, rather than simply reacting. Leadership today requires a high …

Why failure is no fiasco and rather feedback [The Culture Guy Podcast]

Rachel Smets shares her confidence hacks for moving abroad On this episode Rachel Smets, author of “Awaken Your Confidence,” shares her experiences of moving abroad and living in different countries. Born and raised in Belgium, she currently resides in the Netherlands. She left home in her mid-20s and moved to Spain where she landed her first job abroad. Over the years, Rachel has lived in …

When silence doesn’t mean the same thing in different cultures

“Speech is silver. Silence is golden” This is a widely-used saying that many people in many countries are familiar with. And silence also has many different meanings in cross-cultural communication. Silence can be used to intimidate; or to save face; to show respect; or it can simply suggest that the other person is relaxed enough in your company to enjoy a …

What do expatriates want?

Take the survey Are you currently an expatriate on a foreign work assignment? Have you lived and worked abroad in the past? Are you considering taking a position overseas? Then this survey is for you! Please take a minute to answer these short questions for expats. This brief questionnaire is designed to help us better understand how people who live …

Nazis not welcome

How do we respond to hatred and bigotry? [The Culture Guy Podcast]

An attempt to digest the Charlottesville riots and the rise of violent hate groups in the United States This episode begins with a different song, as it covers different terrain. I recorded it on August 13, 2017 under the fresh impression of the white supremacist “protests” in Charlottesville, VA (USA). You’ll notice that I am struggling to find the right words. …

Mastering a mixed marriage in Indonesia [The Culture Guy Podcast]

Silke Irmscher talks about transitioning from Saxony to Java On this episode Silke Irmscher, founder of Culturenergy, tells her story of how she left Germany and fell in love with Indonesia and, in fact, found love on the island of Java. Silke has been living in Indonesia for more than 15 years and together with her husband, Ri Yanto, she …

Culture is not shocking – unless you want it to be

Are new encounters really shocking – or simply unfamiliar? When preparing people for life and work abroad cultural trainers often address the issue of culture shock. Sometimes this may sound like there will be a wave of negative experiences and emotions crashing on the shores of expat existence. Let’s set the record straight on this: The idea of a shock isn’t …

First talk and then perhaps drink to connect across differences

Yes, the Heineken commercial is genius. How can we connect across differences, if we allow our differences to define us? In light of the recent political and societal trends towards even more polarization and populism this is a fair question to ask. In case you haven’t seen it yet, the Dutch brewing company Heineken released an image film in April 2017 which hit …